Aside from our public courses, we have also experienced in handling corporate in-house training program. Herewith, we would like to offer you a new in-house training program:

BUILDING A HUMAN BRAND IN THE DIGITAL ERA

Course Outline (4 hours program)

Nowadays, when almost all activities were accessed through gadget and online channels in the digital era, it is important for brands to perform with warm personality to communicate with their audiences. This short course will reveal the know-how on building a Human Brand that communicates to their audience in the digital era.

Learning coverage:

1.     A glance on brand and branding

2.     What is the Human Brand and what is the reliable way to demonstrate it?

3.     Customer Experience vs. Brand Experience

a.    What is the different?

b.    Who leads, who follows?

4.     How to win digital minds and analogue hearts of customer?

Target Participants

This course is designed for Directors and/or C-level people who want to sharpen their knowledge on branding, especially in the digital era like nowadays so they could develop a better branding strategy in the future of digital world.

Download here for a full proposal

Some of our clients who have done in-house training programs with us are:

1.     Kompas Daily:

·      Practical Event Management (2 batches – in 2013)

·      Towards Professional Account/Sales Management (2 batches – in 2014)

·      Media Planning Workshop (1 batch – in 2014)

·      Event Management - for International Events (1 batch – in 2014)

·      Digital Advertising (1 batch – in 2014)

·      Inspiring Presentation (2 batches - 2016)

·      Inspiring Talk (1 batch - 2016)

·      Media Planning Workshop (1 batch - 2016)

2.     Matari Inc. Advertising:

·      Intensive Strategic Planning Workshop (2 batches – in 2013)

3.     BNI46:

·      Copywriting for Effective Marketing Communication (3 batches – in 2013)

·      Copywriting for Effective Corporate Communication (1 batch – in 2014)

4.     Starcom MediaVest Indonesia:

·      What Sticks? Presentation Skills Workshop (1 batch – in 2015)

5.     Ciputra Group:

·      Practical Event Management Workshop (1 batch – in 2013)

6.     Nava+ Group:

·      Inspiring Presentation (1 batch – in 2015)

7.     LevelTujuh:

·      Inspiring Presentation (1 batch – in 2015)

8.     Lion Wings:

·      Event’s KPI Measurement (1 batch – in 2015)

·      Strategic Planning Workshop (1 batch – in 2015)

9.     MD Media:

·      Account Management (1 batch – in 2015)

10.     Hero Group:

·      Practical Event Management  (1 batch – in 2015)

11.     Megapro Communications

·      Intellectual Property Rights: Legal Aspect & Protection (1 batch – in 2016)

·      Understanding Brand and Its Implications on Planning (1 batch - in 2016)

·      Event's KPI Measurement (1 batch - in 2016)

12.     GDP Venture

·      Inspiring Presentation (5 batches – in 2016)

13.     O-I Jakarta

·      Brand Management (1 batch – in 2016)

14.     Adira Finance

·      Copywriting for Effective Marketing Communications (1 batch – in 2016)

15.     Nestle Indonesia

·      Digital Brand Strategy  (3 batches – in 2017)

16.     Panin Bank

·      Inspiring Presentation (1 batch – in 2018)

·      Project Management (1 batch – in 2018)

17.     Djarum

·      Winning the Digital Audience  (1 batch – in 2018)

We can help you to tailor other training modules (related to Marketing Communication / Advertising) to suit your company’s requirements. Most of our public courses are ready to be conducted as corporate in-house program as well. Please contact us for more details.