Edo has insatiable curiosity, in life and work.
He eagerly dipped his toes in advertising world at Lowe Lintas (currently: MullenLowe) before graduating from Graphic Design at ITB. He was the man behind the launch of some Indonesian iconic brands: Wall’s ice cream, Lifebuoy Body Wash, Pennzoil, Wrangler and Disney’s Winnie the Pooh. As one of the youngest local Creative Directors for Lowe Lintas Worldwide, he managed blue chip clients: Isuzu Panther, Unilever personal care and beauty (AXE, Rexona, Citra) with regional projects in Singapore, Malaysia, Philippines, Thailand, Hong Kong, Sri Lanka and India. From tropical South East Asia heaven, he moved to the land of pyramid to help setting up art team for Lowe Lintas Egypt.
From historical Cairo, he took off to glitzy New York to study Film Making at Tisch School of Arts NYU, then joined AXIS Films as Film Director. He directed TVC for Bank Niaga, Axe, Rexona and Tango.
Australia was calling afterward, so he moved (again) to start fresh at Bauer Media - the biggest multi-platform publisher in Australia, with a strong presence in Europe and America. He has worked on accounts for Myer, FOXTEL, Weight Watchers, Telstra and the iconic Qantas. In the spirit of making disruption, he studied Counselling at Australian College of Applied Psychology and User Experience Design at General Assembly Sydney.
After calling Australia home for the past decade, like a circle of life, he is now back to his beloved native home as Creative Content and Digital Consultant for Delamibrands (i.e. The Executive, COLORBOX, et cetera, Wrangler, Wood, Tirajeans, Lee, Jockey and Le Coq).
Backed up by solid experience with a proven track record in creating innovative content marketing in print/digital/web, advertising, film making and customer experience, he now uses different hats as a mentor, a strategist, a lecturer, a problem solver and a bridge to empower the brand and the people behind it.
Oh, his other passion is to learn cooking anything with tofu tempeh and becoming a masseur.
Topic of training that he offers: CX