Richard Watkinson 

A speaker and workshop leader at Spikes Asia for the Digital Training Academy, Richard focuses on adapting people’s mindset to enhance their skills to develop digital brands. As Creative Brand Planning Director at Project X New York; Richard worked on fine tuning brand strategies and concepts for clients such as Nike, Microsoft, Land Rover, Nokia, Ben & Jerry’s, Volkswagen, Polo/Ralph Lauren, Carlsberg and Guinness. As a writer, his movie script ‘A Pint of Bitter’ got picked up by Fox Searchlight studios.

Now based out of Stockholm, Sweden; the melting pot for progressive digital excellence, Richard has workedstrategically and digitally with global brand teams such as: DraftFCBStockholm, DDB Stockholm, Carlsberg, Vodafone and Buenos Aires agency, Santos. As Creative Brand Planning Director at DraftFCB Stockholm/Craft of Innovation Club,  hewas involved with the strategic development of Radiotjanst ‘Hero’ concept. One of the most successful global viral films ever in visitor and engagement terms, winning a few Lions at Cannes. He worked directly with Nokia as lead digital strategy consultant on Nokia 20Lives a digital event idea mixing film, game and mobile engagement, winning more Lions.

As Head of Strategy and Digital Transformation leader at www.CraftofInnovationClub.com,  Richard enjoys to visit Jakarta and travel Asia meeting potential clients and pick interesting projects to be involved with as well as holding Digital Brand Strategy Master Class workshops in many different cities. 

 

He enjoys challenging people and helps unlock insights that open paths forward in a different way.