Richard Watkinson 

A speaker and workshop leader at Spikes Asia for the Digital Training Academy, Richard focuses on adapting people’s mindset to enhance their skills to develop digital brands. As Creative Brand Planning Director at Project X New York; Richard worked on fine tuning brand strategies and concepts for clients such as Nike, Microsoft, Land Rover, Nokia, Ben & Jerry’s, Volkswagen, Polo/Ralph Lauren, Carlsberg and Guinness. As a writer, his movie script ‘A Pint of Bitter’ got picked up by Fox Searchlight studios.

Based in Stockholm, Sweden; the melting pot for progressive digital excellence, Richard has worked strategically and digitally with global brand teams such as: DraftFCB Stockholm, DDB Stockholm, Carlsberg, Vodafone and Buenos Aires agency, Santos.

As Head of Strategy and Digital Transformation leader at www.CraftofInnovationClub.com,  Richard enjoys to visit Jakarta and travel across Asia developing interesting projects such as a Global Beauty Influencer Training APP as well as holding many Digital Brand Strategy workshops. 

He enjoys challenging people and helps unlock insights that open paths forward in a different way.