Psychologist by qualification, advertising by experience, coaching and business strategies by further study. Mingga spent over 8 years in Creative Departments as copywriter and later, Creative Group Head. She worked for Lowe (then Lintas) and J. Walter Thompson on Unilever’s FMCG and other big brands like Telkomsel and Citibank. Prior to that she was with Dentsu’s InterAdmark doing in-house marketing research.
She then moved to Sydney and did the famous Award School of advertising in her first year there. Since then she has been wearing her other hat being a practicing psychologist for over 14 years. Returning to university for her master’s degree in Coaching Psychology with electives in Business Strategies rekindled her passion for advertising. Specifically, combining psychology, advertising and strategizing. This is the first course she offers with more business and marketing strategy courses planned for next year.
Topic of trainings that he offers: Exploring Consumers’ Mind