Alfa started her career as a Junior Art Director almost 20 years ago. But her journey as a Creative Entrepreneur began when she embarked on a new venture as Co-founder & ECD of Arcade Indonesia in January 2014.
Arcade Indonesia agency started with just 3 people originally and has grown into over a 100 people agency today in just 5 years of operation until now.
In December 2015, Alfa changed her role to focus more on a digital channel planning discipline. With her passionate contribution, Arcade won the most Mobile Marketing Awards in 2015.
To this date, Arcade Indonesia is one of the most successful and fastest growing creative agencies, with incredibly strong digital credentials that are currently the envy of the industry.