Because most Senior Managers believe that they already know how to manage ideas. Yet company after company does not get to see their best ideas see the light of day. They don't even know where they are.
Evidence that most companies don't know how to manage disruptive ideas is that they have so few disruptive ideas in the entire history of their companies.
We are all born creative.
Then we get educated.
Some of us manage to survive our education and remain children. We stay at our creative best. Curious. Perennially exploring. Always finding new and amazing things
in a perpetually wondrous world. It's a mindset I call "Being Alice".
Every adult can "be Alice".
Unfortunately, there's been more written about Idea Generation Techniques than Idea Management Techniques.
If you are looking for Idea Generation Techniques you can access the work of Edward de Bono, Roger von Oech, Dr. Jean Houston, Tony Buzan....the list of celebrity writers in this field is quite long.
But if you wanted Idea Management Techniques, who do you turn to?
Whether you are in the advertising or media or event organizing industries, project management skills are becoming a core competency of today’s professionals and an important work function of any kind of business.
Digital brand strategy is about understanding properly the deep dark world of digital branding.
We look at ideas good and bad and get the inside story on how they were produced so that we can make the right choices going forward.
Purchasing decisions can be a result of rational economic calculation, so that consumers choose products that can provide the greatest quality and functionality in accordance with their preference and budget. This concept is based on the assumption that consumers always try to maximize their satisfaction within their financial limitations, that they have knowledge about alternative sources to meet their needs or wants. That is why marketers try to offer the best combination of price and quality.
There is an increasing demand from clients to integrate digital as part of regular media planning and buying. And why wouldn’t they when consumers have seamlessly integrated digital into their lives?