Introduction to Programmatic
September 12 | 09.00 – 17.00
with Azalea Aina (click to view trainer’s profile)
and Liana Syah
By 2020 programmatic advertising is expected to be a $65B a year industry, or about 20% of all digital ad dollars. This is up nearly 2,000% from just 2011. And industry of this size, requires a lot of work by many different companies. It also requires a complex system that results in benefits for all parties. Programmatic buying dramatically changes the way a brand should optimise paid media investment throughout the purchase funnel; from building brand equity to generating sales, and even to encourage loyalty. Programmatic is a different, more efficient way of buying media.
The course will walk you through the process of a programmatic ad buy, the ad-tech companies involved, and the benefits for both advertisers and publishers. We'll breakdown the ecosystem piece by piece in order to clearly explain what "programmatic" actually means. Deep dive into the benefits, challenges and myths surrounding Programmatic, as well as what we can expect in the future. At the end of the day, you’ll have a thorough understanding of how the programmatic world works, how this can be applied to marketing campaigns.
The one-day workshop will cover:
1. Defining Programmatic
2. Programmatic Process
3. Breaking down the Programmatic Landscape
4. 4 Types of Programmatic Buying & Selling
5. Using Data to Inform Buys
6. Dynamic Creative Optimization
7. Programmatic vs. RTB
8. Debunking Myths about Programmatic
Who can benefit:
Anybody who wants to prepare for the future by giving an understanding of the evolution currently happening. It also gives a base knowledge that’s helpful in advertising/marketing because programmatic will affect every facet of it.
• Rp 1.600.000,-/pax
• 10% discount for members of P3I Jakarta
[incl. lunch, coffee-breaks, printed course material, documentation & certificate]
For in-house training program, please contact us.
- The minimum no. of participant to run the program is 5 pax. The maximum capacity is 20 pax
- Registration will be closed on September 9. Click here to register