Collab, Curate & Create

Learn how to craft an integrated campaign from end to end

October 21 | November 4 | November 18 | 09.00 – 17.00 |

with Alfa Aphrodita (click to view trainer’s profile)

 

Course Objectives:

·       Collaborate across multi discipline agencies to create campaign idea that works

·       Curate effective campaign assets for various screens

·       Combine brand communication and channel strategy to tell big story in small screen

 

Module 1 (October 21): Insight Magic – Unlock Powerful Insights

Using a real brief, learn best practice on how to identify the right insight as starting point in creating campaign idea.

Module 2 (November 4): Beyond #hastag – Idea that Matters

Work in groups to develop and identify campaign idea that works across multiple touch points. No asset? Too many assets? Plan and effective content strategy.

Module 3 (November 18): Big Story, Small Screen – Instagram for Business

Identify your audience and learn how to use Instagram to solve business problems without getting stuck in gaining followers.  

Participant will be asked to do some “home-works” between modules to practice the new knowledge, to observe any obstacles and to learn how to do a better implementation.

 

Who can benefit:

Creative, Brand Planner, Digital Planner, Media Planner, Account Management, Social Media/Community Manager and anyone involves in developing integrated campaign and collaborating with different type of agencies.

 

Investment:

Module 1 & 2: Rp 3.000.000,-/pax

Module 1, 2 & 3: Rp 4.200.000,-/pax

Group: 10% discount for 2 or more participants from the same company

[incl. lunches, coffee-breaks, printed course material, documentation, and certificate]

 

Note:

-  The minimum no. of participant to run the program is 8 pax. The maximum capacity is 20 pax

-  Registration will be closed on October 17. Click here to register

 

Venue:

@IMAGO