Social Media Marketing

With Ian McKee

September 29th, 2011

08.30 – 17.30

Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing business. He has over 20 years of experience in sales, IT, and starting and running subsidiaries the UK, Europe, US and for the last 13 years in Asia.

Ian also brings with him 8 years of experience of running regional business with clients from Australia and Japan. Ian now publishes various blogs, and is frequently seen on TV talk shows within the scope of Word of Mouth marketing.

As CEO for Vocanic, he specialises in Identifying Influencers and crafting strategies to engage and activate them to launch word of mouth campaigns for clients such as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was MD for Informative Asia Pacific working on customer dialogue and Influence marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s leading Word of Mouth Marketing specialist.

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The course will cover:

What’s Wrong with the current model

The Value & Economics of Advocacy

Social Media Marketing as part of an integrated campaign

Viral Marketing

Evangelist Marketing

Buzz/Stunt/Guerrilla Marketing

Influencer Driven Social Media Marketing

The Groundswell(tm) Planning Process

Who are Influencers – How do you identify them

How to activate Influencers

The Impact of Influencers – Some Observed Metrics

Ethics

Participant Activities – Break Out Workshop Activities

Social Media – what is it

Why You (as a marketer) should care

The 4 Steps to “do” Social Media Marketing